Here’s a breakdown of some key details about elf Beauty Inc. (ELF):
Company
- Industry: Cosmetics
- Headquarters: Oakland, California, USA
- Founded: June 2004
- Website: https://www.elfcosmetics.com/
Products
- Bath & Skincare
- Mineral-based makeup
- Professional tools
- Eyeliners, lipsticks, glosses
- Blushes, bronzers
- Brushes & mascara
Brand Identity
- Vegan & Cruelty-Free: They don’t test products on animals and have Leaping Bunny certification.
- Sustainability Efforts: Project Unicorn focuses on reducing packaging waste.
- Target Audience: Focuses on affordability and making high-quality cosmetics accessible.
Additional Points
- The publicly traded company on the NYSE under the ticker ELF.
- Part of the S&P 400 index.